Yamatomichi (Mountain and Road) is a Japanese outdoor brand whose mission is to spread the ideas and culture of ultra-low-voltage hiking. It develops lightweight gear designed for personal use. Founded in 2011, Yamatomichi not only develops backpacks and apparel, but also operates directly managed stores and continues to create spaces for learning and interaction through its HLC (Hike/Life/Community). Based in Kamakura, the brand has established a system for research, manufacturing, repairs, and information dissemination, providing hikers with the tools and knowledge they need to walk freely for long periods of time.